Krumbled Group is one of Australia’s leading health, beauty and wellbeing companies, with an extensive portfolio of brands and first-to-market products, supporting a holistic approach to optimal health and wellbeing for all.

Our Brands

The foundations of our brands is to promote wellbeing, at all ages and stage of life, focusing specifically on beauty, gut health and nutrition. 2023 will bring a third business concept to life, based on founder Keira Rumbles’ ongoing journey with fertility and motherhood.

Fully functional snack bar

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Beauty, beyond the surface

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Your Hydration Hero

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“We create innovative formulations and products to target nutritional and health concerns, helping you to take care of yourself both inside and out.

Keira Rumble

Founder + CEO

Keira Rumble

Fuelled by her personal health experiences and a deep passion for health and wellbeing, Keira is on a mission to revolutionise the beauty, health and wellness industries worldwide. Keira shares insights into life, business, entrepreneurship and motherhood with her online community.

In sharing these experiences, Keira connects with consumers to understand their concerns and needs, which often align with her own before working with her team of experts to create innovative, first to market products.

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